Crown Paints hires Love Sugar Science for major new digital first campaign
We’re excited to announce that we are delivering Crown Paints new digital first campaign.
The Lancashire based paint manufacturer have launched a major new advertising campaign to bring to life their brand purpose for Trade and Retail customers.
The campaign, which was created with Driven, is built around the brand’s purpose to “help everyone paint their own possible”. The activity will be delivered across a primarily digital footprint in video platforms, social, audio and programmatic out of home. Using cultural focal points to ensure the films are placed to help build cultural value into the stories.
Leveraging the anticipation of the build-up to the new football season, we created and sponsored a new transfer deadline day content strand with Talksport; activated on air, online and in social. In addition, the campaign will be featured on C4’s streaming platform where the brand will be seen in the broadcasters most conversational content alongside select spots in linear, such as Gogglebox.
Speaking about the campaign and the appointment of Love Sugar Science, Marketing Director Katie McLean said “Crown has always made a point of innovating in product and ideas to help give people everything they need to open up new opportunities to paint their possible in the every day. Love Sugar Science have shown us how our media thinking could evolve with our purpose, also helping us to see how we can make new opportunities work hard to inspire our customers and achieve our commercial targets.”
Co-Founder of Love Sugar Science, Jessica Scott, said “Crown is a really special brand with such a powerful role in their audiences lives and so much potential to make a famous impact in popular culture. By carving out a clearer and harder hitting role for them in digital environments we have been able to better target the impact of their communications and raise the emotional energy wherever people encounter our stories.”
You can read more about it here.