River Island appoint Love Sugar Science after a competitive pitch
We’re absolutely delighted to share that we will be working with iconic fashion brand River Island as we aim to shake up their media and communications.
River Island’s broader targets are to “drive double-digit growth and capture trade into the coming years”.
The brand’s plans are led by marketing director Jill Gate. She said River Island wanted to see its partners collaborate more to create better traction online and instore and more “impactful paid performance”.
“The opportunity for River Island going into the new retail landscape is huge,” Gate said. “We needed a partner that could work with the senior team to challenge the way we did things, to bring new ideas to the table and to help us rethink how the business approaches media. Love Sugar Science’s blend of strategy, creativity and commercial diligence put it well ahead of the competition and we are delighted to have it join our team.”
Read more about it here and look out for some crackin’ work in the coming months.