Client case study

Love 2 Shop

Love Sugar Science is #sorrynotsorry to launch Love 2 Shop and Park Christmas Savings in 2022

Love 2 Shop and Park Christmas Savings ‘#sorrynotsorry’ Campaign

Every year the thunder of stifled sighs echo around the UK as millions of people are ‘gift typed’ yet again. Like golf? cats? cycling? a TV series from your 6th birthday? Then you’re a likely target for a gift type – the lazy present buying crime that we’re all a little guilty of.

Working with Project 50, TBWA and The Appreciate Group we launched a brand new campaign to challenge gift typing and promote 2022 Park Christmas Savings, running a multi channel campaign using both audio advertising and a unique publishing partnership to shake up both gifter and giftee that there is another way with the true value of Love 2 Shop vouchers.