Client case study


Love Sugar Science were appointed to make Mornflake to lead media for a brand new advertising campaign

The challenge

Mornflake, based in Crewe, have been millers of ‘mighty’ oats since 1675 and appointed Love Sugar Science to help them launch their brand new advertising campaign and create big impact in big bowlfuls!

They came to us with a clear challenge – to  increase household penetration and bring new users into the brand.

As we seek to change the behaviour of branded porridge oats fans and show them the beauty and craft of Mornflake we have embarked on an intelligent use of mass media. Combining scheduled TV, on-demand TV and online video we showcase Mornflakes heritage, provenance and craft.
ITV1, Good Morning Britain and ITV Hub have offered the perfect environment for targeting this audience across the UK, with ITV’s ‘Business For All’ initiative helping us secure Mornflakes first major investment in TV for over five years!