Client case study


Love Sugar Science relaunches Poundland into the hearts of our deal loving audience

Poundland ‘This is your Land’ Campaign

Christmas 2021 saw Poundland appoint Love Sugar Science to relaunch the 800 + retail estate across the UK and Ireland.

Launching the multi million pound campaign across all major TV and Radio networks in both the UK and Eire, focusing on big cultural moments across ITV with ‘I’m a Celebrity’ and programming that we know attract our audience to reappraise Poundland and promote great deals across a range of products from food, homewares and clothing!

Working closely with Poundland, Driven Creative Agency, The Planning Dept and Bind we proved once again that close collaboration wins, hands down.