Client case study

Ribble Cycles

Love Sugar Science target Tour De France to launch Ribble Cycles first ever TV campaign

Ribble Cycles TV launch on Tour de France

Across the summer of 2021, Love Sugar Science launched Ribble Cycles first ever TV campaign. The strategy was razor sharp in contextual focus, audience delivery and above all a stand out campaign for Ribble Cycles during ITV4 and ITV Hub’s coverage of the much loved Tour De France.

Aligning this great British brand with great British cycling allowed Ribble to establish themselves as  a beacon brand for cycling enthusiasts across the UK.