Client case study

Warner’s Gin

Love Sugar Science got personal this Christmas with Warner's Gin

The challenge

Let’s not sugar coat this – 2020 has seen the hospitality and retail industry hit the hardest as the UK works it’s way through a pandemic the likes of which we have never seen before.

And our wonderful client Warner’s gin were no exception during this time, with both trade and Gin tours taking a hit. But, being ever optimistic and  full of entrepreneurial spirit (pun intended) Warner’s Gin set to work bringing the farm and gin to the people in their own unique way.

However, as the year has rolled on we know that the winners and losers of the ever booming gin category will either make or break at the most wonderful time of year.

We wanted to create a BIG impact for Warner’s Gin this Christmas and we challenged to bring brand new customers directly to site in a bid to take the stress out of this years gifting…

 

 

The idea

The world of gin is full and plentiful, but non quite like Warner’s who put 100% craft and GRAFT into making their farm born gin.

And if that isn’t enough, they have the most unique opportunity for all you gin lovers out their offering customers the chance to personalise your favourite gin. The perfect gift for friends and family… especially when you haven’t seen them for such a long time.

Within 4 weeks, we worked with itv production and creative consultants NOKAMO to create the most impactful gin commercial of the year ‘Don’t overthink it’ with the sole focus on making Warner’s unique personalised bottles as the star of the show.

We worked closely with itv to identify the most contextual and relevant programme ‘A Life on the Farm with Alan Titchmarsh’ to launch Warner’s first ever TV campaign to the perfect audience, whilst crafting a carefully targeted itv hub campaign following the launch, running throughout November and December

 

The result

It’s only just started! Click here to view the advert and get gifting this Christmas