Warner’s Gin ‘Real’ Campaign
Pink is not a f*$#ing flavour…… simple and effective. When you think about it, why is gin pink? Well, for Warner’s Gin it’s because 1/3 of the bottle is pure, unashamedly real and delicious rhubarb. Hand squeezed and hand picked on their farm.
So, when Warner’s asked how we were going to make a big deal of being real, we knew exactly what to do. Creating fame and stand out by utilising statement positioning and formats within high impact publishing titles. Having a razor sharp focus on titles, audience and time of year to generate the biggest share of voice and impact!